For the first time, Gloria found its place in football through the 2026 World Cup. Because behind every great player is a family that helped them grow. And just like every team has a captain, every family has one too: the moms and dads who lead, nurture, and inspire the captains of tomorrow. So we turned Gloria’s iconic milk label into a captain’s armband, transforming one of football’s most recognizable symbols into a new medium for our brand.